Privacy Policy

Paulo Emanuel Lorenzo Cruz, doing business as LeadLeader (“LeadLeader,” “we,” “us,” or “our”), handles personal information as described in this Privacy Policy. “Personal information” means information that identifies, relates to, or can reasonably be linked to an individual. “Services” means the websites, forms, communications, scheduling, customer support, and related tools we provide.

This Policy covers information we collect for our own business purposes from visitors, prospects, customers, and message recipients. If a separate business uses LeadLeader to communicate with its own customers, that business determines the purposes of its customer information, and we process that information on its behalf under its instructions and our contract. Its privacy notice governs its own collection and marketing. Our role as its technology provider does not authorize us to market our own Services to its customers or authorize that business to use a consent given only to LeadLeader.

We collect contact information you provide, including your name, telephone number, and email address; information about inquiries, requested services, appointments, and support needs; and the content of forms, emails, text messages, and other communications you send us. If you establish an account, we also collect the information needed to administer that account.

Our website and communication systems may collect IP addresses, browser and device information, pages visited, dates and times of interactions, referring pages, and delivery or engagement information associated with communications. Cookies and similar technologies may collect this information as explained in Section 7.

We collect records of your communication choices, including the number or address authorized, the consent language presented, the date and method of consent, and subsequent withdrawals. Electronic forms may record technical evidence of the interaction, such as a timestamp and IP address, to substantiate the choice you made.

The sources are you, your device or browser, our service providers acting on our behalf, and, when applicable, the business customer that has authorized us to process information for its services. We do not treat a purchased contact list, a referral, a missed call, or the mere provision of a number as permission for automated marketing.

Our general inquiry forms are not intended to collect Social Security numbers, payment credentials, medical records, precise location information, biometric identifiers, or other sensitive information. Please do not submit that information through ordinary forms or messages. If a particular service requires sensitive information, we will first provide the applicable notice and obtain any legally required consent. Telephone call recording, if offered, is subject to a separate notice and any consent required by applicable law.

We use personal information to respond to inquiries and requested follow-up, provide support, schedule and confirm appointments, deliver services and relevant operational notices, administer accounts, and improve the functionality and reliability of our services. We also use information to detect misuse, protect our systems, document consent and opt-outs, resolve disputes, and comply with legal obligations.

We use contact information to send LeadLeader promotions only through the channels for which you have affirmatively opted in under our program. Promotional content may include offers, discounts, product announcements, and information about our services. We do not insert promotional content into a Service text without the appropriate marketing consent.

We limit collection and use information that is reasonably necessary for the disclosed purposes. Before materially changing a purpose in a manner incompatible with the original collection, we will provide any additional notice and obtain any consent required by law. Acceptance of this Policy does not waive statutory privacy rights.

Service texts and promotional texts are separate choices. Service texts may concern an inquiry, authorized missed-call follow-up, an appointment, support, or a requested service. Promotional texts require separate marketing authorization. An inquiry, account, purchase, or acceptance of general Terms is not a substitute for that authorization.

Where offered and separately authorized, marketing calls may use automated dialing technology or an artificial or prerecorded voice. Consent identifies LeadLeader and the telephone number authorized. It does not extend to unnamed affiliates or other sellers. Message frequency varies with your interactions and the selected program. Your carrier may charge message, data, or voice fees. Marketing consent is not a condition of purchasing goods or services.

You may withdraw text or calling consent through any reasonable method that clearly communicates your request, including a text reply, telephone call, voicemail, or email to our published contact information. Reply STOP, QUIT, END, REVOKE, OPT OUT, CANCEL, or UNSUBSCRIBE to a text, or use other language that reasonably expresses your wish to stop. We do not require an exclusive cancellation method. Reply HELP for assistance or contact us directly.

We act promptly on revocation requests, within any shorter applicable deadline and in no event later than ten business days. As our program policy, an unqualified request to stop texts or calls is treated as withdrawing consent for all consent-based automated calls and texts from LeadLeader to that number, unless you clearly request a narrower scope. We may send one nonpromotional text confirming the opt-out. Resuming such communications require a new affirmative authorization.

If a messaging channel cannot accept replies, each message will disclose that limitation and provide a reasonable alternative opt-out method. Declining or withdrawing consent does not prevent you from requesting services through another available channel.

Our marketing emails identify the sender, use accurate subject lines, include a valid mailing address and an unsubscribed method, and identify their commercial nature as required by law. You may unsubscribe through the link in an email or by contacting us. We process marketing email opt-outs promptly and within ten business days, without a fee, login, or additional personal information beyond what is needed to identify the email address. An email unsubscribe mechanism remains available for at least thirty days after the email is sent. Genuine transactional or administrative emails may continue when lawful; they will not be used to circumvent your marketing opt-out.

We disclose information to providers of hosting, telecommunications, messaging, CRM, scheduling, technical support, and security services only as needed for their assigned functions. We require providers processing information on our behalf to protect it and restrict their use and disclosure under appropriate contractual terms. Providers do not receive authority to use your information for their independent marketing merely because they provide us with technology.

We may disclose information as required by law, a valid court order, or other lawful process, or when reasonably necessary and legally permitted to address fraud, security threats, or protect the rights and safety of our company or others. A merger, acquisition, or transfer of our business may involve information only subject to applicable law, existing privacy restrictions, and any required notice or consent. It does not expand marketing consent or permit a prohibited transfer of mobile consent information.

When we process information solely for a business customer, we disclose it only under that customer's lawful instructions, the applicable processing agreement, and our legal obligations.

We do not sell personal information for money or other valuable considerations. We do not share personal information for cross-context behavioral advertising or process it for targeted advertising across unrelated businesses. Ordinary advertising of our services does not authorize the sale or sharing of your information.

Mobile information, telephone numbers collected for messaging, and SMS opt-in or consent information will not be sold, rented, or shared with third parties or affiliates for their marketing or promotional purposes. We may provide the minimum necessary information to providers performing messaging or related support solely on our behalf, subject to restrictions against independent marketing use. Those providers receive no transferable right to your consent.

We do not use personal information for profiling that produces legally or similarly significant decisions about individuals. If our practices change, we will update the applicable notices and implement any required controls before beginning the new processing; a revised policy alone does not create consent.

We may use cookies and similar technologies for essential website functions, security, preferences, and measurement of website use. Analytics providers acting on our behalf may process device and usage information for those purposes. These technologies are subject to the restrictions in Section 6 and are not authorized for cross-site advertising under this Policy.

You can manage cookies through browser settings and any controls provided on our website. Disabling essential cookies may affect functionality. Where consent for a nonessential technology is legally required, we will obtain it before activating that technology. We honor legally recognized opt-out preference signals, including Global Privacy Control, where applicable to our processing and required by law. We do not currently respond to legacy browser Do Not Track signals; this does not affect our treatment of legally required preference signals.

We retain information for the period reasonably necessary for its category and purpose. Contact and inquiry information is retained while an inquiry, relationship, or requested follow-up remains active and for any necessary recordkeeping period. Appointment and service records are retained as needed to deliver and document services. Technical logs are retained as needed for security, troubleshooting, and proportionate analysis. Consent and suppression records are retained as needed to demonstrate lawful communications and honor opt-outs.

In setting retention periods, we consider the nature and sensitivity of the information, the service purpose, legal requirements, limitation periods, disputes, and security needs. We do not keep information indefinitely merely because it might be useful. We delete or de-identify information when no longer needed, subject to lawful holds and controlled backup cycles. Minimal suppression information may remain after deletion so that we do not contact you again contrary to your wishes.

We maintain reasonable administrative, technical, and physical safeguards appropriate to the information and risks. These include restricting access to authorized personnel and providers and taking reasonable measures to protect our systems. No transmission or storage method is entirely secure. That limitation does not reduce our legal duties to safeguard information.

We investigate suspected security incidents and provide notices to affected individuals, customers, and authorities when required by applicable law. You should avoid sending sensitive information through ordinary email or text messages.

You may contact leadleadercrm@gmail.com or +1 787-231-8355 to request access to, correction of, or deletion of your information, or to ask about our practices. You do not need an account to submit a request. We honor applicable legal rights and consider other requests consistent with this Policy.

Depending on your residence, the law's applicability to LeadLeader, and any relevant exception, you may have rights to confirm processing, obtain access and a portable copy, correct inaccuracies, request deletion, opt out of sale or sharing, targeted advertising or qualifying profiling, and limit specified uses of sensitive information. You may also have rights to use an authorized agent, appeal a denial, and receive equal treatment when exercising protected rights. These rights arise under applicable law and are not conditioned on marketing consent.

We use proportionate identity verification for requests requiring it and request only necessary information, used for verification and related security. We do not require identity verification for an opt-out where the law prohibits it. An authorized agent may submit a request with evidence of authority as permitted by law.

For access, correction, portability, and deletion requests, we generally respond within forty-five calendar days, or sooner if required. If law permits an extension, we notify you within the original period and explain the reason. Shorter deadlines for opt-outs, acknowledgment, or other rights control. We explain any denial and the applicable appeal procedure. Where an appeal right applies, you may email us with the subject “Privacy Appeal”; we respond within the legally required period, no later than sixty days unless a shorter period applies, and identify any available method to contact the appropriate authority. Requests are handled without charge except where law expressly permits a fee.

California residents, where the California Consumer Privacy Act as amended applies, may request the categories and specific pieces of information collected, their sources and purposes, recipient categories, and information about disclosures. Sections 2, 3, 5, 6, and 8 describe our collection, use, disclosure, no-sale and no-sharing policy, and retention criteria. We do not knowingly sell or share information of individuals under sixteen. We review and update required California disclosures at least annually. Statutory exceptions, verification requirements, and scope limits may apply; no provision of this Privacy Policy requires a waiver of protected rights.

If the request concerns information we process solely for another business, please contact that business. We will reasonably assist it as required by our contract and applicable law or direct your request to the appropriate contact.

Our Services are intended for adults with the legal capacity to use the Services and are not directed to children under thirteen. We do not knowingly collect personal information online from a child under thirteen. If you believe a child has provided such information, contact us. We will investigate and delete it or otherwise handle it as required by applicable children's privacy law. An age statement alone does not authorize collection from children.

External websites and independent services linked from our Services have their own practices. Review their notices before providing information. This statement does not excuse our responsibility for providers processing information on our behalf. Information may be processed where we or our providers operate, subject to applicable transfer requirements and contractual protections. This U.S. notice does not replace additional notices or safeguards required for Services offered in other jurisdictions.

We will post changes with a new effective date and provide notice of material changes as required by law. We will obtain any new consent required before applying a materially different use to previously collected information. Continued use is not consent to new marketing channels or a waiver of privacy rights.

For privacy questions, requests, or complaints, contact Paulo Emanuel Lorenzo Cruz, doing business as LeadLeader, at leadleadercrm@gmail.com, +1 787-231-8355, or B-5 Calle Tabonuco STE 216 PMB#328 Guaynabo, PR 00968-3029.